Logo background
The total number of colors we can see is about 1000 x 100 x 100 = 10,000,000 (10 million)
Only man has imagination
A computer displays about 16.8 million colors to create full- color pictures
Black is the absence of all colors
If all three primary colors of light are mixed in equal proportions, the result is neutral (gray or white)
You can draw your Logo, but...
The primary colors are red, yellow, and blue
Greeks belived that good is beautiful
The Golden Ratio is equal to: 1,61803398874989484820...
Logo doesn't speak about itself
Aristotle said “The chief forms of beauty are order and symmetry and definiteness”
Avoid raster Logo
Homo sapiens created the world's first known drawing about 73,000 years ago in South Africa
Good Logo knows history
The most successful and eye-catching logos today are not 3D
